Posts tagged ‘Apex Design Patterns’

Thinking About Apex: The Introduction of a Conceptual Framework of Apex Design Principles

Thousands of companies have bought into the promise of Salesforce and are running their businesses in the cloud. The continuous innovation behind Salesforce gives forward thinking organizations the tools to develop custom business processes and applications that drive sustainable competitive advantage by removing the friction from customer facing business processes and making it easier for customers to do business with them. I have never been one to drink the Kool Aid, but I truly believe that just about any business problem can be solved with the Salesforce platform.

Unfortunately some companies will never see the full value from their Salesforce investment because of one problem that I have seen many times throughout the years that only seems to be getting worse: It is extremely difficult to find, hire and retain good Salesforce developers, and there isn’t enough of a backlog of new developers learning the platform to meet demand any time soon.